- This hip-hop sportswear company was founded in New York in 1999 by rap star Shawn "Jay-Z" Carter, music producer Damon Dash (Roca-A-Fella recording label), and Norton Cher. Ro-cawear began as a men's clothing company but later added women's and two spin-offs: State Property, a workwear and military-inspired label that was formed with rapper Beanie Seigel and Dash, and Team Roc, an athletic-inspired label. In 2004, Rocawear signed a licensing deal with Stride-Rite to revive Pro-Keds sneakers. In 2005, Dash severed his ties with Rocawear and took the State Property and Team Roc lines with him.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
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